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Research papers

Measuring preference for product benefits across countries

This paper briefly reviews the standard practices of benefit measurement and benefit segmentation and, along the way, points out their deficiencies, and then introduces Maximum Difference Scaling, a method that the authors believe is a much more...

Catalogue: Latin America 2003
Authors: Leopoldo Neira, Steve Cohen
Company: SurveyHealthcareGlobus
May 4, 2003
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Citation

Neira and Cohen (2003a, May 04). Measuring preference for product benefits across countries . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-preference-for-product-benefits-across-countries-